My apologies for arriving a little late to the party.
Thanks to the latest DrupalEasy podcast I've just read these 2 articles on Drupal Marketing, and most of the comments.
I was also lucky enough to be present in London to hear Dries' call to the faithful to step up our marketing efforts and really help Drupal succeed.
There's been some attention paid to business focussed events, and the creation and collation of "marketing materials". But how much attention is being paid to the market itself?